Google and Microsoft a battle for the future of the internet search engines

The competition between Microsoft and Google is very intriguing, although some specialists motivate the superiority of Microsoft because of its financial superiority over its rival.

The corporate vice president of the search and advertising division at Microsoft, Satya Nadella informed in a public interview about the Microsoft perspectives and plans for the improvement of the search market, in along perspective. This interview was offered in a short time after the launch of the new Microsoft features in the Live Search site on the 26 of September 2007.

The first question was concerning how much search traffic comes from the search embedded in other Microsoft web properties, in comparison with the users that access directly the main Live.com search page. The Vice president answered that the MSN search bar creates a lot of traffic, also many users, install the MSN toolbar and select MSN as default provider for their browsers. Also she mentioned that these three sources constitute the top of the Microsoft search traffic.

Also the interviewer asked if one percent of the Microsoft traffic comes from persons which are typing in the Live.com web address. She confirmed the probability of this fact and also informed that Microsoft did not marketed seriously Live.com. The strategy of Microsoft was that Live search to power MSN. The Microsoft official mentioned that this is the place where better gains can be acquired while offering a better search experience and stimulating the consumers and customers to do more searches on MSN.

Also Satya Nadella mentioned that the unasked question in this case is what kind of hoops Microsoft will ask the web designers to overlook in case if their engine catches on. Also Google had the same problems when it became a popular search engine. And it is interesting what paid help or keywords the Google Company will use. The official ended it’s interview with the question concerning if Google will use the same tactics as earlier to overcome this difficulties.